Adidas, H&M and Ford see stellar results with mobile banner ads
Hotshot brands Adidas, H&M and Ford are running mobile advertising campaigns within carrier Tele2’s mobile portal in Sweden. Click-through-rates for these high-profile campaigns on Tele2’s Swedish portal have ranged from 2 to 6% and a recent campaign showed that in terms of cost per click, mobile advertising was five times more effective compared to traditional web banner advertising. Adidas promoted an Adidas Football mobile game on the Tele2 portal, which includes an Adidas store locator. Apparel retailer H&M has been working with ad agency Mobiento for several years, which in turn collaborated with Tele2 for various mobile campaigns. H&M’s cross-media campaign to promote the Matthew Williamson Collection included TV, outdoor and mobile elements. Ford developed a cross-platform campaign to promote the new Ford Fiesta model. The campaign was aimed at getting as many consumers as possible to the mobile site, which showed the features and images of the Fiesta. Visitors to the mobile site could leave their ZIP-code to receive the address of the nearest Ford dealership.
Fonte: Mobile Marketer