14.07.2009
Ace Hardware mobile campaign sees 18 percent CTR
Ace Hardware’s latest screen mobile marketing campaign has generated an 18% click-through rate and has helped the retailer drive in-store traffic. The company used Mobile Posse’s idle screen advertising platform to promote popular home maintenance products to mobile consumers. The campaign was launched around Ace’s Memorial Day Sale and invited consumers to visit their local Ace Hardware to take advantage of great deals. In addition, consumers that viewed the campaign were nearly 30 percent more likely to visit an Ace Hardware retail store. The Memorial Day campaign, consisting of two ads and a seven-day sponsorship of weather forecasts, delivered strong overall results. Ace Hardware ads generated even more CTRs than weather sponsorship generated.
Fonte: Mobile Marketer
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