23.04.2009
A|X Armani Exchange breaks first mobile ad campaign
A|X Armani Exchange has launched its first mobile advertising campaign to promote its A|X Armani Exchange Spring 2009 collection. Armani teamed up with The Media Kitchen and AdMob to raise awareness of the new A|X spring line, drive opt-ins to the brand’s text messaging program and to continue building the brand’s relationship with its customers. A|X Armani Exchange was launched in 1991, aimed at a new generation of fast-fashion consumers – a collection offering urban, individual style. Armani Exchange is "Accessible Armani" that defines a new dress code with a collection that takes its cue from urban lifestyle and music culture.
Fonte: Mobile Marketer
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