29.09.2009
17% of time spent online in August devoted to social networking
Nielsen reported that time spent on social network and blogging sites accounted for 17% of all time spent on the Internet in August 2009, nearly triple the percentage of time spent on the sector a year ago. "This growth suggests a wholesale change in the way the Internet is used," said Jon Gibs, vice president, media and agency insights, Nielsen's online division. "While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium's growth." Year-over-year, estimated online advertising spend on the top social network and blogging sites increased 119%, from approximately $49 million in August 2008 to approximately $108 million in August 2009. The share of estimated spend on these sites has also grown, increasing from a 7% share of total online ad spend in August 2008 to a 15% share in August 2009.
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