A revolution is blossoming in the business world. It has started with the Internet, which showed consumer wants to have a relationship with companies and buy products according to his convenience, without being attached to the brick-and-mortar store, and will be reshaped by the development of new sales channels, as digital, interactive television, but mainly with the m-commerce, as there are three times more mobile phones than PCs and they recognized by consumers as objects of desire and status.
The new world of retail, based on the trio connectivity / mobility / interactivity, will incorporate all the possible uses of mobile phones for relationship, payment, commerce, communication and advertising. And it will go further: the businesses of the future will be able to integrate stores, kiosks, television, Internet and mobile to present an integrated vision of the consumers and to establish a much more consistent relationship with them, through the different channels and store formats. A customer-centric relationship, to be handled in a customized and exclusive way by industries, retailers and service providers.
12º Fórum de Varejo da América Latina (12th Latin American Retail Forum), in September 2009, will discuss the future of the business world in times of channels integration and media convergence. An only chance to envision the challenges and opportunities the next decade will present.
The Forum de Varejo da America Latina (Latin American Retail Forum) has already a historical of themes and studies that had provided content, knowledge and experience in retail, industry, distribution and services to the national and international market:
» Transformation In the Chains of Consumption: Rethink Product - Mark - Canal
» The New Age of Services In the Retail
» Differentiation Through the Innovation In the Retail
» Mass Market X Segmentation
» The Allegiance To the Reach Of All
» Professional Woman
» Generation Y
» The Rediscover Of the Real Brazilian Market
In all the editions of Forum de Varejo da America Latina (Latin American Retail Forum) are presented:
» EXCLUSIVE RESEARCH about the central subject of the event
» LECTURES WITH NATIONAL AND INTERNATIONAL EXECUTIVES, with cases and arguing the best practices of the market
» GLOBAL RETAIL MARKET, with analyzes, trends and perspectives